In branding and marketing colours are carefully chosen according to the psychological effects they may have on people. There is no doubt that the colours surrounding our daily life have a direct influence on our mood and behaviour. Some years ago when I was at University I was renting a room in a superb Victorian flat along Battersea Park. The room was very spacious but the owner had painted the walls in a dark deep red, which was unusual but did not put me off from moving in. However this year I became depressed and I am ashamed to say, lethargic, I think the colour had a negative influence on me. On the contrary my flatmate who had the yellow room was always happy and energised, the girl renting the blue room was relaxed and cool headed and the guy renting the dark green room was never there!
Equally, influence by colour can be used in the workplace. Companies with old and tired furnishing tend to look quite dull, compared to some of the new modern office designs, boasting bright ergonomic chairs, modern desks and colourful office partitions. The positive use of colour is well-known in young internet companies as well as design and PR agencies – this goes beyond benefiting the company’s image, it truly promotes a creative environment. Google’s offices are well known for their coloured gym balls and funky office furniture, and even one of the first on site crèche. The psychology of colour is perhaps best measured in call centres where a buzzing/fast-paced environment is best stimulated with energizing colours rather than calming ones – expert advice from an experienced office fit-out consultant will do the trick to revamp a site. As for me, as soon as I have finished the plastering, I am off to the paint shop to buy some bright yellow paint for my home office!
Watch this space!
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